AI Share of Voice
When someone asks AI about your industry, does your brand come up?
Buyers increasingly use both traditional search and generative AI tools to research options. True North Growth Labs makes your brand the answer they get, and keeps you ranking where clicks still count.
Sample AI Visibility Audit
Regulatory filing software company · ChatGPT, Gemini, Claude & Perplexity
The brand’s visibility on buying questions
- “Best XBRL filing software”2%
- “SEC reporting platform comparison”3%
- “ESG reporting software for enterprises”3%
- “FATCA CRS reporting solution”4%
90-day target: 12–18% AI visibility. Anonymized from a real audit.
The Stakes
Answer engines are quietly rewriting how buyers find you.
This is not a 2030 problem — it is happening to your pipeline now:
EMARKETER estimates that 35.8% of the U.S. population used generative AI in 2025 and forecasts 39.2% in 2026. Source: EMARKETER, 2026
In an Ahrefs analysis of 300,000 keywords using December 2025 Search Console data, the presence of an AI Overview was associated with a 58% lower average desktop click-through rate for the #1 organic result. Source: Ahrefs, 2026
In an Ahrefs study of 15,000 prompts, an average of 12% of URLs cited by ChatGPT, Gemini, and Copilot also appeared in Google’s top 10 for the same prompt. Source: Ahrefs, 2025
If your competitors are the ones AI recommends, you lose the deal before the buyer ever reaches your site. That is the gap we close.
Services
Three done-for-you services, one discipline
AI Visibility Audit
a done-for-you diagnostic that shows exactly where you appear (and don’t) across the major answer engines, and what it will take to win those answers — yours in exchange for a short form and a meeting to go over the results.
See the AI Visibility AuditAnswer Engine Optimization
we make your brand the cited source in ChatGPT, Perplexity, Gemini, and Google AI Overviews for the questions that drive revenue.
See Answer Engine OptimizationSEO
the ranking and authority foundation that AEO is built on, tuned for mid-market B2B growth.
See SEO services
AI Share of Voice
We measure something most agencies can’t: your AI Share of Voice — the percentage of the high-intent questions in your category where your brand is the answer or a cited source. Then we grow it with the North Star AEO Framework™, our five-stage system for turning invisible brands into the ones AI recommends.
Stage 1
Baseline
Stage 2
Entities
Stage 3
Answers
Stage 4
Authority
Stage 5
Measurement
Trusted by mid-market marketing leaders.
Featured on stage at Social Media Marketing World.
FAQ
Questions buyers ask
- What is the difference between SEO and AEO?
- SEO optimizes your pages to rank and earn clicks in traditional search engines like Google. AEO (Answer Engine Optimization) optimizes your content to be the answer that AI engines — ChatGPT, Perplexity, Gemini, Google AI Overviews — deliver directly, often without a click. You need both: SEO drives the traffic that pays the bills today, AEO protects your visibility as buyers shift to AI.
- Do I still need SEO if I invest in AEO?
- Yes. AEO is built on SEO, not a replacement for it. Answer engines pull from crawlable, authoritative, well-structured pages — the same signals SEO produces. Strong SEO is a prerequisite for being cited by AI, which is why we deliver them together.
- Who is True North Growth Labs for?
- Mid-market brands — typically $10M–$100M in revenue — whose marketing leaders own the search and AI-visibility problem and need a partner to execute, not just advise.
- How do you measure AEO results?
- We track AI Share of Voice: how often your brand appears as the answer or a cited source across the major AI engines for your priority questions, benchmarked against competitors and trended over time.
Find out how visible your brand really is.
Get your free AI Visibility Audit — a benchmark of where your brand appears across the AI engines, and a roadmap to fix it.